Go Bigger: Run Content Departments on Newsroom Method
It’s a common trend to create content for the sole purpose of SEO. This approach sometimes fails miserably because the purpose of content creation is not the customer retention. It’s usually more about driving internet traffic. Although, Google has made several changes to its algorithm in order to minimize the difference between its content quality requirements and those of general search engine users, artificial intelligence still lacks the sense and logic which a normal human brain would possess. So, when we talk about great content, it is the one which doesn’t only convince search engines to put it on the top position but it also gives strong call to action to the general internet users. In other words, great content is essentially capable of providing complete marketing support to the businesses. Identify your goals Identifying goals is very important when it comes to marketing your brand . For instance, your main objective is to sell your product online in order to